A few quick, visual choices so I can build a site that feels like you, not a template. Tap whatever you're drawn to. There are no wrong answers.
01
The #1 job
What should this website mainly do for your business? Pick the one that matters most.
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More calls & leads
Make the phone ring: turn visitors into enquiries.
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Take bookings
Let people book or reserve right on the site.
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Sell online
Products or orders handled on the site.
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Look credible
Be the obvious professional choice when people check you out.
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Drive foot traffic
Get people through the door: hours, location, menu.
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Showcase my work
Let the work speak: portfolio, gallery, results.
02
The feeling
Which of these feels most like the brand you want? Pick the one that pulls you.
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Warm & Trustworthy
Established, dependable, human. The brand you'd recommend to a friend.
WarmTrustedEstablished
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Bold & Modern
Confident, current, full of momentum. Stands out and isn't shy about it.
BoldModernEnergetic
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Elegant & Premium
Refined, considered, quietly expensive. Less is more, done beautifully.
ElegantPremiumRefined
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Friendly & Approachable
Down-to-earth and welcoming. Feels like a real person, not a corporation.
FriendlyApproachableGenuine
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Clean & Precise
Sharp, technical, no clutter. Built to look capable and exact.
CleanTechnicalPrecise
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Playful & Creative
Characterful and original. Has personality and isn't afraid to show it.
PlayfulCreativeDistinctive
03
The colours
Which palette feels right? I'll refine the exact shades. This just points me in a direction.
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Warm Neutrals
Cream, tan, soft taupe. Calm and timeless.
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Bold & Contrasting
Black, white, one electric accent. High impact.
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Earthy & Natural
Greens, browns, stone. Grounded and organic.
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Cool & Professional
Blues, slate, steel. Clean and credible.
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Luxe & Dark
Charcoal, gold, cream. Premium and moody.
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Soft & Welcoming
Warm pastels, gentle contrast. Inviting.
04
The style
Where should the design sit? Slide to wherever feels right.
Classic & TimelessModern & Cutting-edge
Balanced, a bit of both
05
The lettering
Type sets the whole tone. Which pairing reads most like you?
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Elegant & editorial
Refined headlines with clean, readable body text. Feels like a considered magazine.
Playfair Display · Inter
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Sharp & modern
Geometric, confident, current. Reads as a brand that's forward-looking.
Space Grotesk
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Warm & characterful
A soft serif with personality, paired with a clean workhorse. Friendly but polished.
Fraunces · Archivo
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Timeless & trusted
Traditional serif throughout. Established, literary, dependable.
Libre Baskerville
06
The layout
How should the first thing visitors see be built? Pick the structure you like.
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Big photo hero
A large image sets the mood right away.
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Bold text-first
A strong headline does the talking. Fast, confident.
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Split layout
Words on one side, image on the other. Balanced.
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Minimal & centered
Lots of space, one clear message. Calm.
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Full-screen video
Motion grabs attention immediately. Dynamic.
07
The imagery
What should photos & visuals feel like? This shapes the whole mood.
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Bright & airy
Light, fresh, lots of natural daylight.
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Dark & moody
Rich shadows, dramatic, atmospheric.
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Candid & real
Authentic, unposed, warm and human.
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Editorial & polished
Studio-quality, crisp, high-contrast.
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Illustrated & graphic
Custom illustrations, icons, shapes over photos.
08
Sites you love
Drop 1–3 links to sites you like, competitors or anything at all, and a word on what catches your eye.
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What the site needs
Roughly which pages or sections? Tap all that apply.
Home
About
Services / Menu
Gallery / Portfolio
Team
Contact
Testimonials
FAQ
Blog / News
I'll provide the text
Write it for me
Mix, I have some
I have my own
Source stock for me
Mix
I have one
I need one designed
Just clean text is fine
10
What it should do
Tap the features you want, then tell me what you're picturing for each. Don't worry if you're not sure yet; even a rough idea helps me build it your way.
Contact form
Online booking
Online payments
E-commerce / ordering
Newsletter signup
Map / directions
Second language
Animations & effects
11
The essentials
Last bit: so I know who I'm building for and how to reach you.
Your brief is taking shape. Fill in your name + email to send it over.
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Got it, thank you.
Your brand brief is on its way to Chad. I'll review it and follow up personally within one business day with concept directions to look at.